Poor customer service has the potential to impact negatively on your business. This is especially true to upcoming businesses that rely on positive 'word of mouth' advertising to achieve success.
As a businessman, anytime you engage yourself in offering poor customer services, you expose your business to a variety of business risks.
One useful advice: use customer relationship management software, or crm programs - it's designed to help businesses to engage with customers issues in a very detailed way.
Below are several ways on how poor customer service negatively impacts on your business:
Below par levels of customer services can make you lose most current customers. Consumers will always engage with companies that are the most convenient. They are always looking for particular products or services that are hard to find anywhere else.
Even such stalwart customers can get impatient; they can be turned away if you offer them below par customer services for a long period of time. Do not think that you have permanent customers; never take them for granted.
Poor services towards potential customers can be very damaging to your business. You can lose potential customers even before they buy anything.
Anytime new patrons walk in your business only to be ignored, talked down upon or even subjected to long queues of uneducated employees, they can walk out of your business even before they get to their handbags and wallets.
Anything that makes potential customers uncomfortable must be done away with; you must never have employees that are indispensable. Have a team of employees that offers the highest levels of customer satisfaction.
Customers who walk to your business only to be handled unprofessionally will often tell their family members and friends about what they experienced in your business.
If you do not treat your customers well, they will always warn their family members and friends against making any transaction with you. This will definitely cost your business potential customers.
When people have negative opinions about your business, they will never set their feet in your premises again.
Even the poorest performing employees do not like being scorned or yelled by unpleased customers; this can lead to high turnovers amongst your workforce.
This is always costly as you will always be looking for new workers every now and then. It’s always time consuming looking for new employees, screening them apart from training them. It wastes time and money.
Anytime you have a high turnover of workers, customers will always be left with a lot of questions on why your business cannot retain staff members. They can also question your business management practices.